Apex818
Developer Portal
Meridian Tower
Gulberg Greens, Islamabad
Live

Overview

Your whole project at a glance. Anything that needs a decision sits up top; the detail is one tap away in the menu.

Projected Sellout
9.2 months
14 units a month 183 of 312 units cleared, 129 remaining
Booked Value
PKR 2.41 B
Across 183 units
Cash Received
PKR 1.62 B
92% of everything due to date
Needs your attention
31 accounts are behind on installments, PKR 84M outstanding. Three files are waiting on your NOC before we can transfer.
Sold
148
Registered and paid
Booked
26
Down payment received
On Hold
9
Expiring within 48 hours
Available
129
Open inventory
This month against target
Tranche A commits us to 40 units in 90 days. Day 61.
Units cleared78%31 of 40 committed
Time elapsed68%Day 61 of 90

Ahead of schedule. At this rate the tranche closes on day 79.

Inventory

Every unit in the tower with its status, price, and who the sale is attributed to. Filter to narrow the list.

Units 312
UnitTypeAreaList PriceStatusAttributed ToLast Change

Holds release automatically after 48 hours. No unit can be held twice, the system blocks it at entry.

Holds expiring now
Counting down live. When a timer hits zero the unit returns to open inventory.

Absorption

The tower as it stands today, floor by floor. Sold units fill from the bottom, so you can see how the building is clearing without reading a single number.

Sold 148
Booked 26
On hold 9
Available 129

Tap any unit for its detail.

Commercial
94%
Ground and 1st, nearly gone
Hotel Suites
71%
Floors 6 to 12
Apartments
52%
Floors 13 to 24
Penthouse
17%
Slowest tier, needs a rethink
What we would change

Penthouse absorption is behind the rest of the tower. Two options: hold the price and extend the plan to 42 months, or release two units at a launch rate to set a benchmark. Our recommendation sits in this week's report.

Collections

Money already committed to you, and where it actually is. Recovery calls run daily from the Apex818 desk, so this list shrinks without you chasing anyone.

Recovery Rate
92%
6 points on last quarter PKR 1.62B received of 1.76B due
Overdue
84 M
PKR, across 31 accounts
Due in 30 Days
212 M
PKR, 68 accounts
Overdue by age
Anything past 90 days is escalated to you with a written recommendation.
1 to 30 days37.0 M14 accounts
31 to 60 days26.1 M9 accounts
61 to 90 days14.3 M5 accounts
Over 90 days, escalated6.6 M3 accounts

Figures reconcile to your bank statement, not to our CRM. Any mismatch is flagged here before it reaches your accounts team.

Buyer Pipeline

Where your demand actually comes from, and how fast it gets answered. Slow response is the single biggest reason a live buyer goes cold.

Avg Response
4m 12s
Against a 15 minute promise
Leads This Month
1,842
All sources
Site Visits
387
21% of leads
Bookings
14
3.6% of visits
The funnel this month
Each stage shows what survived from the one above it.
Leads received1,842
Contacted inside 15 min1,731
Qualified as serious718
Site visit booked387
Booked a unit14
Overseas buyers

Dubai, UK and Saudi Arabia accounted for 31% of August bookings, PKR 148M. These close slower but almost never default.

Channel Network

Registered dealers working your inventory, with every lead tagged at source. Commission is calculated here, so disputes do not reach you.

DealerLeadsVisitsBookedValueCommissionStatus
Zahid Estates118416PKR 141 M2.82 MPaid
Capital Realty96334PKR 98 M1.96 MPaid
Gulberg Property Hub74223PKR 71 M1.42 MDue 25 Aug
Skyline Marketing61182PKR 44 M0.88 MDue 25 Aug
DHA Associates53141PKR 26 M0.52 MPending file

18 more dealers registered, no bookings yet this month. Full list in the weekly report.

Marketing Spend

Every rupee of your marketing budget, and what it returned. Bookings are attributed to the first touch, not the last, so no channel takes credit for someone else's work.

Cost Per Booking
228k
19% on JulyPKR 3.19M spent, 14 bookings
Cost Per Lead
1,737
PKR, against a 2,500 ceiling
Budget Used
80%
PKR 3.19M of 4.00M approved
Where the budget went
Ranked by spend. Receipts and ad account access available any time.
Meta ads1.31 M741 leads, 5 bookings
Dealer network0.77 M402 leads, 4 bookings
Google search0.61 M316 leads, 2 bookings
Property portals0.41 M259 leads, 1 booking
Apex818 database0.09 M124 leads, 2 bookings

Our own database cost you PKR 45,000 per booking. That is the cheapest demand in the project and it is not for sale anywhere else.

Documents

File status for every sold and booked unit. Verified means the file is complete and checked; pending means we are waiting on you or on the authority.

Verified
167
Complete files
Pending
12
Awaiting paperwork
With You
4
Needs your signature
Under Review
0
Nothing flagged
Waiting on you
These four are the only thing between the buyer and a completed transfer.
Apt 1704, transfer NOC
With you since 14 Aug
7 days
Apt 2201, transfer NOC
With you since 16 Aug
5 days
Shop G-04, allotment letter
With you since 18 Aug
3 days
Office 0402, revised plan
With you since 19 Aug
2 days

Files are held securely by Apex818. Originals available at your site office on request.

Reports

A running record of everything on the mandate: units cleared, cash collected, spend, and what we recommended each week.

Week 9 report
18 Aug 2026 · 7 units, PKR 96M booked
Sent
Week 8 report
11 Aug 2026 · 4 units, PKR 51M booked
Sent
Week 7 report
04 Aug 2026 · 5 units, PKR 68M booked
Sent
July pricing review
31 Jul 2026 · Penthouse tier recommendation
Sent
Tranche A opening report
19 Jun 2026 · Baseline and targets
Sent

Your Mandate Team

Named people, not a support inbox. Reach any of them directly, any day the site office is open.

RF
Rifat
Commercial Director, mandate lead
HandlesTerms, pricing, escalations
Phone+92 300 0000000
Emailrifat@apex818.pk
RM
R. Mahmood
Sales Director, floor and closing
HandlesClosers, dealers, site office
Phone+92 300 0000000
MN
Mansoor
Technical Director, systems
HandlesThis portal, CRM, ad accounts
Phone+92 300 0000000
Next Mandate Review
25 Aug 2026
11:00am at your site office. Agenda already circulated.
  • Penthouse tier pricing decision
  • Tranche B scope, commercial floors
  • Clearing the four files sitting with you

Settings

Choose what you hear about and how your reports reach you.

Booking alerts
Tell me the moment a unit is booked
Hold notifications
Notify me when a unit is held or released
Weekly report email
Every Monday, 9am
Overdue escalations
Ping me when an account crosses 90 days
Marketing spend approvals
Ask me before any spend above PKR 500,000
Currency display
How amounts are shown across the dashboard
PKR, Cr / Lac
Report delivery
Where we send your records
Email plus WhatsApp
Access level
What this login can see and change
Read only
Additional logins
Team members with access
2 of 5 used

You are viewing the same records the Apex818 sales team works from, not a copy prepared for you.